e-Strategy Consultation

Your e-strategy is all about how today's technologies can support your business strategy. Whether you want to improve marketing efforts, streamline communications, simplify processes, sell your products online, or reach any another goal, we'll uncover the best options within your budget. Whatever your industry or company size, GlobalMagic's strategists and developers will strive to learn your processes and your customer's expectations before initiating any design and development.

Developing Your e-Strategy

Our first step is to merge your goals with the needs and desires of your customers, prospects, and employees. It’s not about doing something that’s “in”; it’s about doing what’s right to generate results. Before writing a single line of code or creating the first graphic design, we'll consult with you to define your unique e-Strategy.

Steps in this process include:

• discovery
  understanding your audience, customers, and competition
  analyzing your industry and opportunities
  reviewing existing technologies, architecture and operational structure
• project planning
  creating a project plan – a detailed scope of work
  setting a budget
  creating the schedule and time frame
• content planning
  auditing existing content
  outlining new content
• site layout
  creating a sitemap
  organizing the navigation