When clients allow us to start fresh, break down the site architecture, research the appropriate keywords for Search Engine Optimization, and then implement them prior to launching the site. You know what happens? Success!
Designing and building out a new website is an important step in SEO but in itself it is not enough to propel your site to the top of the all important search engine rankings. To make sure your current and potential customers can find you you'll need to employ some vital enhancements to truly optimize your site.
Through our years of experience we've developed a program that has proven successful for clients. Ours is based on achieving results by employing organic methods - not pay for click or paid advertisements. Following are some of the steps we take during an SEO project.
Run baseline reports
We need to know where you're ranking now for your preferred keywords, so that we can see our progress. We use several tools to do this, including Web CEO.
Set up analytics
We'll set up Google Analytics to see where your site visitors are coming from and how long they are staying. It's not just enough to get visitors to your site, they need to stick around long enough to find out more about you. Not only does a higher conversion rate bring you more business, it is becoming more important to your search engine ranking and Adwords Quality Score, which will bring you even more business!
Site Optimization
Next we'll review the content on your site - page titles, file names, meta tags and body content. All of these coordinate to tell the search engines what your site is about. If the search engines can't consistently tell that your site relates to the keywords you want to target, then you'll never rank well for those keywords.
Link Popularity
There is only so much we can do to your website. When we've finished optimizing your content, we'll look to see who's linking to you and your competitors, then we'll work to increase and improve those links. Having quality websites link to you is a key part of search engine optimization.
Dynamic Content
It's not enough to optimize your site once. You must continually change and improve your content. Whether that's through news, events, a blog or an rss feed in your industry, we'll give you advice on how to best accomplish that.
Social Networking
It's the hot new buzzword and you're hearing about it for a reason. There are a lot of opportunities to spread your name and improve your search engine ranking. We'll guide you through the latest trends (like FaceBook and Twitter) to determine what works best for you.
Ongoing Reports
We can provide monthly monitoring and search engine ranking reports to make sure you continue to rank well for your chosen keywords.