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Smart Phone Applications
Mobile devices, and smart phones in particular, have changed the way we interact with the world around us. Today we are always connected; ready to explore, play, download and share – always one touch from the web and e-mail. Where we once asked, "Where is your website?”, today the question has become, "Is there an app for that?" You need to deliver a mobile experience that engages your clients, customers, and constituents by putting every aspect of your company or organization in the palms of their hands.
What is a Smart Phone application?
Smartphone applications are a class of user-installed software, more commonly called “apps,” that run on the mobile device operating systems such as Apple iPhone OS, Google Android, Blackberry, and Palm webOS. With the ability to connect to cellular and Wi-Fi networks, apps have proven to be powerful tools for businesses and consumers to share, absorb, and utilize information, entertainment, and productivity.
Mobile devices are used for so much more than traditional forms of communication; they can manipulate external devices, communicated with other web and desktop applications, enable mobile commerce, and provide a captivating brand experience - all through user-installed applications. The increasing utilitarian value of mobile applications continues to get people to spend more time on their mobile devices and less time with traditional communication tools and media.
Engaging your target audience through an engaging application running on a smartphone will significantly impact the way an influential, multi-generational group of people perceive your brand, use your services, buy your products, and so forth. Smartphone applications are the new portal to online news, information, services, and even entertainment.
100,000+ apps in the iPhone store are currently categorized as follows:
- Games
- Entertainment
- Utilities
- Social Networking
- Music
- Productivity
- Lifestyle
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- Reference
- Travel
- Sports
- Navigation
- Healthcare & Fitness
- News
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- Photography
- Finance
- Education
- Business
- Weather
- Books
- Medical
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| Apple reports 1.5 billion downloads of those 100,000 apps. |
| Mobile Web growing beyond the traditional boundaries |
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Unique mobile Web users increased 34 percent from 42.5 million in July 2008 to 56.9 million in July 2009, according to The Nielsen Co. The number of youths ages 13-17 who use the mobile Web increased by 45 percent and the number of seniors 65 years and older saw a 67 percent increase. Female mobile Web users grew 43 percent from last July. “Mobile is continuing to grow at a torrid pace,” said Chris Quick, lead analyst of mobile media at The Nielsen Company, New York. “Much like we've seen with smartphones, the mobile Internet has begun to grow beyond its traditional boundaries [that had been] young males to more closely reflect the mobile subscriber profile as a whole.”
Source: Nielsen Company,New York.
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