Hoosier Oncology Group

THE NEED

Hoosier Oncology Group looked to GlobalMagic for its expertise in helping them launch a dynamic, data-driven website that could be easily (and often) updated and maintained by staff with little or no knowledge of design, layout, or how to add and update text and graphics on an Internet web site.

INSIGHT

The Hoosier Oncology Group operates as a cancer research organization established to evaluate innovative and promising methods and approaches to cancer treatment through, among other things, clinical research. Engendering cooperation between medical center scientists and community practitioners enables HOG to achieve the goal of treating cancer patients within their own communities, while contributing significant research to the worldwide battle against cancer.

e-STRATEGY

GlobalMagic’s e-Strategy team worked closely with HOG's web team to devise the design, content layout, and overall site architecture plan for  the new site. First a list of requirements was agreed upon for the site to be judged a success. From this list evolved the foundation for the site. The web site would have to be easy to navigate for any visitor but robust enough to provide technical users with detailed information on HOG's many services and resources, including cancer and clinical trial information.

SOLUTION

The end result is a professional, easy-to-navigate Web site loaded with information about HOG and the many services offered. The site serves a diverse audience - from people seeking simply to research and learn more about cancer to clinitians interested in initiating a clinical trial with HOG's assistance.The has been cleverly designed and built to encompass the needs of a very large nationwide audience. As an added bonus, authorized HOG staff can log in to a secure area where they can add, update and delete images and content throughout the entire site – directly from any Internet connected computer.

VISIT the Hoosier Oncology Group WEBSITE