Posted by Karen
on 01/14/09
I have to share my favorite Search Engine Optimization tool - the SEO Analysis Tool from SEO Workers
It helps you create good title, description, and keywords meta tags. Many people say these tags are no longer important and not to waste your time on them. I agree somewhat, don't spend a LOT of time on them. But you should make sure that the title, description, and yes, even the keywords are RELEVANT to your page. Google and other search engines may not directly use your description or keywords in determining your page's content, but they they do use them as a factor in determining your page's quality. Also, your page title and description show in the search results and influence whether searchers visit your page. So don't ignore them completely.
The Analysis Tool looks at the tag lengths and relevancy to your page content and helps you find areas to improve upon. For example, you may have done an excellent job choosing the keywords that should describe your page. But if you get a low relevancy percentage, you may find that your page isn't as "on-point" as you thought it was. The same goes for your page title.
There are a number of other tests done by this tool, such as counting the number of links on your page. Google recommends less than 100. It also looks at keyword density - you don't want too high of a number or the search engines will think you are trying to spam them.
There's nothing really ground-breaking in this tool, but it definitely makes it easier to make sure you've covered the basics. And the best thing about this tool is it uses simple colors and graphics to tell you whether your numbers are good. No need to guess whether a certain percentage is good or bad.
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