Posted by Tom Krengel
on 07/06/09
Hey business professionals! Did you know that an ever more effective way to reach your target audience and one overlooked by many in the corporate world is a presence on social networking sites like Twitter, Linkedin, YouTube and Facebook? You need be where the people are and they are online socializing.
Members 18 to 24 are still the reigning demographic, at about 40 percent. But Hitwise, Comscore, the Pew Internet and American Life Project and other Internet tracking services say baby boomers -- the 77 million Americans born between 1946 and 1964 -- are deluging Facebook with memberships and becoming one of its fastest-growing contingents.
Facebook memberships among 45- to 65-year-olds have grown 89 percent since January, from 4.3 million to 8.2 million. The 45- to 55-year-old contingent grew by 165 percent from September to February, according to InsideFacebook .com, the site's own tracking of membership trends.
Also, the number of women age 55 and older on Facebook grew by 175 percent between September and February, and the number of men age 55 and older grew by 137 percent.
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