Posted by Tom Krengel
on 07/09/09
A quick Google search for "web design", "web designer" or "web development" will return literally thousands of pages. The Internet industry has no shortage of players - both big and small - who are very enthusiastic about offering "website design packages" for your business. "Get a 3 page site for $x!", or "10 pages and a free email account for $x". The prices vary but the approach is the same. You arbitrarily decide how many pages you want and they'll give you a site to match (some even make you design it yourself). This pricing model sounds invitingly simple and certainly works well when buying a pizza, but it's no way to shop for an important business service.
Just a few years ago it wasn't uncommon for a business website to be little more than an online brochure, and these bought-by-the-page website designs are just that. Granted, today's modern web browsers allow for far more graphically rich layouts, but in the end you still have an online brochure. It may succeed at giving prospects some information about your company (assuming they can find your site to begin with), but it won't do much for your bottom line.
Today, Internet technologies are far more advanced and offer virtually unlimited potential for companies of all sizes looking to grow and prosper. Instead of static info-pages, businesses are using the Web to communicate more effectively with their customers, share secure documents and files with vendors, train their employees and of course, sell products and services. Many traditional business functions can now be managed more easily and with greater cost efficiency online, and with lower operating costs comes increased profitability.
Our years of experience in this industry have shown that an effective, profitable, sound Internet Solution is the result of careful planning, informed development, strategic implementation with exisiting systems and ongoing support. There are countless companies in the marketplace that are capable of building you a website, but if you're truly serious about an integrated business solution and online success for your business then you deserve our total-service approach. Our Internet Solutions Success Plan is a proven development plan that has produced hundreds of successful Internet Solutions for businesses of all types and sizes since 1994.
Did your website developer build your web site using a proven strategy?
Subscribe