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GlobalMagic Launches "CMS360 Mobile"


Posted by Tom Krengel on 03/29/10

CMS360 Mobile is a new Web-based service for companies looking to turn their Web sites into mobile destinations, regardless of the type of mobile phone or carrier customers use.

CMS360 Mobile is addressing a problem that mobile marketers have had in deploying a consistent brand and functionality in their mobile Web sites. The CMS360 Mobile platform offers customers the ability to view a consistent mobile Web site regardless of their wireless phone carrier or type of Web-enabled or smartphone operating system.

CMS360 Mobile simplifies a company’s mobile Web strategy by:

• Lowering the cost – IT and Web administrators need maintain only one site versus multiple sites

• Removing reconfiguration of mobile Web sites with each new phone operating system

• Recognizing every smartphone platform, as well as all Web-enabled handsets thus allowing the same consistent design and brand to be viewed regardless of phone or wireless carrier

Using CMS360 Mobile Web Solution, companies can now simplify the implementation with one mobile optimized site, one URL and one mobile redirect which automatically detects the user’s browser and mobile phone type and delivers an optimized mobile site.

Tags:

Android | Browsers | Internet Solutions | iPhone | mobile | SAAS | smartphone | Website Development

If You're Serious About Competing Effectively Online: Hire a Professional Firm


Posted by Tom Krengel on 07/09/09

A quick Google search for "web design", "web designer" or "web development" will return literally thousands of pages. The Internet industry has no shortage of players - both big and small - who are very enthusiastic about offering "website design packages" for your business. "Get a 3 page site for $x!", or "10 pages and a free email account for $x". The prices vary but the approach is the same. You arbitrarily decide how many pages you want and they'll give you a site to match (some even make you design it yourself). This pricing model sounds invitingly simple and certainly works well when buying a pizza, but it's no way to shop for an important business service.

Just a few years ago it wasn't uncommon for a business website to be little more than an online brochure, and these bought-by-the-page website designs are just that. Granted, today's modern web browsers allow for far more graphically rich layouts, but in the end you still have an online brochure. It may succeed at giving prospects some information about your company (assuming they can find your site to begin with), but it won't do much for your bottom line.

Today, Internet technologies are far more advanced and offer virtually unlimited potential for companies of all sizes looking to grow and prosper. Instead of static info-pages, businesses are using the Web to communicate more effectively with their customers, share secure documents and files with vendors, train their employees and of course, sell products and services. Many traditional business functions can now be managed more easily and with greater cost efficiency online, and with lower operating costs comes increased profitability.

Our years of experience in this industry have shown that an effective, profitable, sound Internet Solution is the result of careful planning, informed development, strategic implementation with exisiting systems and ongoing support. There are countless companies in the marketplace that are capable of building you a website, but if you're truly serious about an integrated business solution and online success for your business then you deserve our total-service approach. Our Internet Solutions Success Plan is a proven development plan that has produced hundreds of successful Internet Solutions for businesses of all types and sizes since 1994.

Did your website developer build your web site using a proven strategy?

Tags:

Internet Solutions | Website Development | Website Marketing

Say Yes to a Facebook Fan Page for Your Business


Posted by Tom Krengel on 06/30/09

Why are Fan Pages the best for businesses?

Creating a fan page is a great way to present your business on Facebook and it is the most viral of the three types of Facebook pages (Profile or personal, Group, and Fan). When someone becomes a fan of your business, that information is posted on their wall, which is a friendly introduction of your business to their friends too. Moreover, when fans interact with the Fan Page, news and events that are linked to your page are passed on to their friends via News Feed. One of the most valuable features is that businesses can send "updates" about new offerings (products and services) and content to fans and the brand becomes even more visible.

Fan Pages also engender more SEO credit because the pages are public. Logins are not required to view Fan Pages, so search engines can index the page. Your page will include your website's address so you can receive facebook.com link credit. When social networking platforms, like Facebook, are linked to a company's web page, the Fan Pages can channel more prospects throughout the network.

Lastly, Facebook Fan Pages are easy to set up and manage. Facebook Fan Pages also give you access to data that can be used to target and monitor your prospects online. This information is extremely valuable in courting potential customers.

5 Tips for Designing an Effective Fan Page:

  1. Be Authentic: Don't simply try to push your products and services on people. Concentrate on providing professional advice and valuable tips. Start by establishig a trusted relationship with 'fans'.
  2. Provide interesting content: Frequently update content so updates constantly appear on walls of members.
  3. Tell your story: Share how the business started, what made/makes it successful, how it is unique, what is going on now, etc.
  4. Special Offers: Freebies and giveawys are viral. Offering fans the chance to win a prize or giveaway, regardless of size or value, will keep them coming back and will tempt their friends to visit as well.
  5. Get a vanity URL: Once you have amassed 25 fans, you are eligible to register for a vanity URL ( http://www.facebook.com/YOURVANITYURL ). This helps with branding by putting your business name right in the web address. 

Tags:

Search Engine Optimization | Social Media | Website Development | Website Marketing

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